About the project

The Challenge

Girls and women in Kenya’s Kilifi County have low school enrolment rates and are at risk of early pregnancy and HIV/AIDS. Moving The Goalposts Kilifi (MTG) is a community based organization founded in 2002 to tackle some of these problems faced by girls and women in Kilifi. MTG uses the unique approach of playing and organizing football matches to develop essential life skills like confidence, leadership and self-esteem among young women, thereby helping them realize their full potential on and off the football field. It sought a partner to help widen its scope.

The Intervention

The Foundation partnered with MTG as a way of reaching out to local communities, and to address social, economic and environmental issues to cultivate positive and lasting change among girls and women in Kilifi. Football has also provided an entry point for group discussion sessions on Reproductive Health, Human rights and Economic Empowerment initiatives. The Safaricom Foundation supported the leadership training, life skills and counseling sessions and the football leagues.

The Impact

MTG reached 3,000 vulnerable young women and girls. They have over 30 peer educators on reproductive health and HIV/AIDS. MTG has 172 girls’s teams playing in league matches on Saturdays at 29 fields across the district. The Leagues form an avenue for imparting education and reaching out to the girls. MTG assisted some of these girls continue their education by buying uniforms and contributing to the payment of their school fees. The Foundation supported the football leagues and peer education programme and is also supporting the construction of a resource centre. Many young, previously disadvantaged women and young girls of Kilifi are on course to realize their full potential, thanks to the partnership between the Safaricom Foundation and Moving the Goal Posts.




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Economic Empowerment

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